CEO Morning Brief

Apple Adds Alibaba, JD to List of Vision Pro Apps for China

Publish date: Tue, 25 Jun 2024, 11:02 PM
TheEdge CEO Morning Brief
Apple Inc has added Alibaba Group Holding Ltd’s Taobao and Inc to its list of apps that supports its Vision Pro headset wich is going on sale on Friday.

(June 24): Apple Inc has added China’s two biggest online retailers to a growing list of apps that will support its mixed-reality Vision Pro headset when it goes on sale on Friday.

Alibaba Group Holding Ltd’s Taobao will offer virtual test drives of Xiaomi cars and simulate various makeup looks as part of its native app for the nascent headset. Archrival Inc launched a JD.Vision app that promises to help people virtually place products in their homes, aided by an AI chatbot.

App support is critical for the US$3,500 (RM16,481) Vision Pro’s market success, after the new Apple gadget got off to a rocky start in the US. Netflix Inc decided against creating a bespoke app, and its website directs users to navigate via Apple’s Safari browser if they want to watch movies on the headset. Apple has said its Chinese equivalent, Tencent Video, will support the device. Inc has also not produced a tailored app, whereas Alibaba and are jumping on board.

The headset is slated to debut in China, Japan and Singapore on June 28, in an expansion following its US launch in February. After spurring a major sales premium for imported units in overseas markets, the gadget quickly lost steam and was available for less than its US retail price in Hong Kong stores within weeks. It has failed to generate significant sales so far.

Uploaded by Felyx Teoh

Source: TheEdge - 25 Jun 2024

Be the first to like this. Showing 0 of 0 comments

Post a Comment