Medifast Inc is a US based company that produces, distributes and sells products concerning weight loss, weight management, and healthy living. It operates through four divisions namely Optavia, which is a personal coaching division providing coaching and support to clients utilizing the Optavia platform; Medifast Direct provides products to consumers directly through digital platforms and call center; Medifast Weight Control Centers provides structured programs and professionals to help clients achieve their health targets at center locations and Medifast Wholesale carries an inventory of wholesale products and resells them to patients. Optavia and Medifast Direct jointly account for most of the company's total revenue.