NYSE: BITA       Bitauto Holdings Ltd
Last Price Today's Change   Day's Range   Trading Volume
15.32   +0.10 (0.66%)  15.17 - 15.335  218,300


Avg Volume (4 weeks):337,994
4 Weeks Range:14.28 - 15.36
4 Weeks Price Volatility (%):
52 Weeks Range:9.46 - 20.19
52 Weeks Price Volatility (%):
Average Price Target: 20.90
Price Target Upside/Downside: +5.58


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Business Background

Bitauto Holdings Ltd is a provider of internet content and marketing services. The company conducts most of its business through its operating subsidiaries and structured entities in China. The company managed its businesses in three main segments: advertising business, EP platform business and digital marketing solutions business. Its advertising business offers a variety of advertising services mainly to automakers. EP platform business provides web-based and mobile-based integrated digital marketing solutions, and digital marketing solutions business provides website creation and maintenance, online public relations, online marketing campaigns and advertising agent services. The firm's major customers are automakers and automobile dealers.

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