Ballantyne Strong Inc is a holding company. The company and its subsidiaries design and install technology solutions for a broad range of applications including digital projection and digital signage. It also develops and delivers out-of-home messaging, advertising and communications; and manufactures custom and pro-AV projection screens. Ballantyne conducts its operations through two primary business segments: Cinema and Digital Media. The Cinema division provides the variety of products and services to the theatre exhibition industry. Digital Media segment provides digital Signage as a Service platform, content creation, content management, measurement, and analytics. It serves a diverse range of markets including cinema, retail, financial, and government markets.