Blue Apron Holdings Inc creates original recipes, which are sent along with fresh, seasonal ingredients, directly to customers for them to prepare, cook, and enjoy. Its core product is the cooking experience it helps its customers create. The company offers its customers two flexible plans, its 2-Person Plan and its Family Plan. Blue Apron's recipes are accompanied by printed and digital content, including how-to instructions and the stories of its suppliers and specialty ingredients. The company also sell wine, kitchen tools and staples.