The Trade Desk Inc was incorporated in Delaware in November 2009. The Company is engaged in providing technology platform for ad buyers. It provides a self-service platform that enables clients to purchase and manage data-driven digital advertising campaigns using their own teams. The Company platform allows clients to manage integrated advertising campaigns across various advertising formats, including display, video and social, and on a multitude of devices, including computers, mobile devices and connected TV, an approach that it refers to as omnichannel.