QIWI PLC is engaged in operating electronic online payment systems in Russia and sells electronic payment kiosks and maintains banking activity supporting processing of payments. The company has deployed over 16 million virtual wallets, over 172,000 kiosks and terminals, and enabled merchants to accept cash and electronic payments monthly. It also has a virtual distribution channel that is operated under Visa Qiwi Wallet, Qiwi Wallet and Qiwi Wallet Europe brands. The group generates revenues from advertising through Short Message Service (SMS) through the delivery of advertising messages to the group's consumers together with an SMS confirmation of payment made.