Vipshop Holdings Ltd is an online discount retailer for brands in China. The company offers branded products to consumers in China through flash sales on its vipshop.com, vip.com and lefeng.com websites. Flash sales represent an online retail format combining the advantages of e-commerce and discount sales through selling a finite quantity of discounted products or services online for a limited period of time. It deals in wide range of products and services for consumers specializing in branded cosmetics, apparel, healthcare products, food and other consumer products. Vipshop derives most of the revenues from the sale of products offered on the websites.